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Copywriting For Copywriters: 1 to 1 coaching
(For copywriting for business owners, click here )
What kind of successful copywriter do you want to be?
Copywriting coaching to ignite your career, or take it to much higher livel of success
What do I mean “the kind of successful copywriter…”
To explain, let me first backtrack and note how amazed I am by all the copywriting courses started in the last few years by people with maybe a couple of years of experience, purporting to teach you how to succeed as a copywriter.
There are a few courses taught by copy pros, but often they
are writers with a particular perspective – usually writers who come from a
mail order background. Naturally they teach the tactics and the tone that apply
to that experience.
Well, that may or may not be right for the kind of copywriting career you want. For instance, if you're looking for corporate clients, and show samples of “cash-sucking” sales pages, with long, chest-beating headlines, you'll be laughed out of the office (or never hear back).
Often these teachers trot out a legend like Gene Schwartz and
tell you to model him. Well, Schwartz was great, but he wrote for a specific
niche - self improvement/print ad/mail order market. The style translates well
into some fields, but poorly in others.
Practical Coaching for Succeeding Today
What I do is different. I don't start with formulas. I start with niches. What copywriting niche or niches do you want to succeed at? It's the best way to make it today. Try to get a high paying gig writing copy for a big financial client or newsletter, without any demonstrable experience, expertise or samples in financial services…. not gonna happen.
Same with direct mail, or technology or healthcare, or just about any field you can mention. They want to know you grasp the tone, the language, the feel, of their audience.
Can you just go ahead and write some sales letter for an internet buddy? Claim that as your portfolio. You can. But it won't get you far. Theer is a better roadmap for succeeding today. And I'll show it to you.
So what makes me the person to be a mentor for succeeding in copywriting. Look at my 28 year background. It includes being a copywriter and creative director at some of the top ad agencies in the world. Wunderman (direct mail); Young&Rubicam; BBDO; DDB/Needham; and Saatchi.
I've written extensively for top clients in major niches-
-Financial- Merrill Lynch, theStreet.com, quote.com; Barclays,
Ameriprise.
Healthcare – Novartis, Pfizer, Sanofi Aventis; Allergan, Glaxo Smith Kline
Technology: IBM, Apple, Autodesk, Asencential sortware and others.
Internet – working for the past 12 years from startup sites that have make it big like alibris.com and shipwire.com, to internet giants like thestreet.com, as well as for many small businesses, entrepreneurs, and my own successful online businesses.
Here is what some people say about my copywriting and copy leadership
"If you want your next marketing project to succeed, call him. "
"I've worked with Leon for over 15 years. He is one of the very best copywriters in the business. My ad agency has clients like Countrywide Financial, El Torito Restaurants, and the Los Angeles Angels baseball team, so I can't afford to use anyone less than a top pro. His copywriting skills as well as his marketing expertise in direct mail and on the Internet have helped our clients surpass their goals. In addition, his online PR campaign got us a front page interview in a top trade magazine.
- Tony Garzio,
Ad Agency president
www.belacoso.com
He "beating our long-standing
control-piece by 444. . . %"
"Leon's very first copywriting assignment with us beat our long-standing
control piece by 444% right out the gate. His understanding of our target
audience, insights on what makes great copy, and ability to turn around
the project on-time have me coming back for more. Do yourself a favor,
hire him today (unless of course, you're one of my competitors)."
- Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock Insights
"If you run a business and want it to really grow,
he's the person to go to."
"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His sales letters, marketing savvy and ideas were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."
- Gordon Holmes,
Founder of The Gold Report, Buyside Magazine
"... a great balance of imagination, technical literacy and communication skills ."
I have been very impressed with Leon 's writing on our projects. He has
a great balance of imagination, technical literacy and communication skills.
We got our projects done on time and on budget, and I am extrremely happy
with the results.I look forward to working with him again.
- Nate Gilmore
Marketing Director, Shipwire.com
www.shipwire.com
"His ... overall marketing savvy (has) been indispensable. "
"I've been in charge of marketing for a number of companies in my career. And I've called on Leon Altman's marketing skill for every one of them. His copywriting, originality and overall marketing savvy have been indispensable. Now, running a strategic branding company, I of course call on Leon because his copy and advice get results for my clients."
- Whitney Vosburgh,
CEO, Whitney& Co., a strategic branding firm;
Former VP Marketing for quote.com
www.consultwhitney.com
". . . His seems to attract new customers like a magnet ... "
"I love working with Leon . He comes up with tons of terrific ideas and concepts. His copy seems to attract new customers like a magnet and closes the sale.".
- Masoom Khan,
Executive designer for theStreet.com
"He has the sharpest creative marketing mind I know. "
"I've called on Leon Altman's copywriting and marketing advice for over 14 years. His copywriting is just great, and he has one of the sharpest marketing minds I know.
- Michael Kirner
Former marketing director for MaceRich; and
Frank Howard Allen Realtors |
A highly practical, 1-to-1 mentoring program for copywriters who want to go to the next level:
- Start off selecting the niche you want to go after
- Develop a roadmap to get you where you want to go
- Assignment to help you create the right portfolio of samples
- Go over each assignment in detail
-In the process I'll show ou tactics and techniques for writing winning copy for your niche(s)
-Develop a marketing plan to get clients
- Create maketing/sales pieces, scripts and strategies to attract
new clients
To find out about developing a 1-to-1 coaching program that
can catapult your copywriting career, call me at 212 734-9224, or write me at
leon@altmancommunications.com
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