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Internet
Roadmap Master Mentorship Program Imagine
What You Could Achieve If You Had a Step-by-Step Marketing Roadmap to Internet
Riches and a Marketing Expert to Guide You Along the Way Together
with you, I develop a roadmap that fits you so you can reach your goals as fast
as possible. The roadmap may shift as we go along, but it provides a solid guideline. We
determine what is the best outcome that can be achieved in the 14 sessions, and
plan accordingly. In the end, if you are committed to the process, you will have
a system in place that brings in more business and income now and for years to
come. There are
regular assignments between sessions carefully designed to bring you closer to
the goal. We will measure progress and make adjustments along the way. If more
work is needed at the end, extensions are available as well as coaching on specific
online marketing tactics. While the roadmap that we cover depends on
where you start and your specific niche and goals, here is an outline of some
of the topics that may be covered:
Developing
the outlines of your roadmap program. Together,
we determine the outline of your custom roadmap
What we want to cover
and the steps we need to take. A timeline is established. Next:
develop an action plan, and divide projects into manageable
pieces with mini deadlines to help you focus and get things done faster.
Creating and developing
your Authority Brand -Determine
exactly what your niche is - If it is vague or not yet formed,
we work on developing and refining your niche
..Clarify the position you
can carve out in your niche; exactly what makes you, your service and product
unique; develop branding statement and branding elements -Learn how
to build a reputation as an expert or authority in your niche
-Develop Yyour Authority Branding statement Refine
your targeting and messaging -Clarify who is your ideal target audience
what
are their needs, wants, problems
-Find out where your target
audience can be reached... -How to cost-effectively attract your
target audience so they become qualified prospects -Develop
and refine your unique value proposition, elevator pitch, elevator sentence, and
your compelling message to the target audience. -Develop a tagline
that stands out and fits your brand Establish
a lead generation system -How to conceive
and develop your first lead generation piece - free sample
make sure it relates
to your service. -Choose the best format: ecourse, report; audio,
etc
.Start developing the lead generation piece. -Craft
powerful opt-in pages that can boost your opt-in rates -Develop
and set-up a strong autoresponder series -Select
the right relationship vehicle
ezine, text email, blog -Develop selected
relationship vehicle(ezine, newsletter, and/or blog) so that it can turn prospects
into clients and customers Developing
and refining an authority website -I'll
show you the secrets of the right kind of website - the kind that people buy from
-Website or blog site or both - which is better for your needs?
-Why the typical sales page on the Internet is absolutely the wrong thing for
independent professionals. -I'll take you through the elements of
a successful sales page
-Show
you exactly how to set it up and develop powerful sales pages that fit YOUR goals
and YOUR target audience
..The difference between a sales page for services
and one for products. -How to integrate testimonials on your site.
-I'll show you how to infuse your site with the credibility indicators that promote
trust in your audience. - Show you how to build an aura of "authority"
on your site. |
| Traffic
Tactics Develop a plan for using the right
traffic tactics for you. Examples: -How to get the most out of article
marketing. -How to generate compelling article ideas -Writing
articles quickly and easily -How to repurpose articles for reports,
press releases, audio, multimedia, etc. -How to repurpose ebooks,
reports, etc., into multiple articles -How to do article spinning
so you avoid content duplication and get more bang out of each article. -Misconceptions
about article submission - how to do it the right way The best
and fastest ways to get the most out of search engine optimization
-The difference between internal and external optimization: which to farm out
and which to do in-house -4 simple steps to make the search engines
take notice The secret to optimizing for high traffic keywords
Guidance on the most powerful pay per click methods
-How to spend less on pay per click campaigns and get more qualified people to
your site. -How to juice up your pay per click ads -How
to use your landing pages to skyrocket the effectiveness of your pay per click
campaigns -How to take advantage of Google's content network to
increase traffic at a reduced cost -When and how to take advantage
of all the benefits of a local pay per click campaign -Testing
and tracking campaigns - How to use Google's conversion tracking
- How to make the most our of Google Analytics
-Highly effective offline to online strategies -Postcards
that pull -When to use flyers or postcards -Press
releases and queries to trade and industry publications -Preparing
effective leave-behinds for seminars and speaking engagements -Coordinating
landing pages with offline traffic -How and where to use classified
ads to bring people to your site -The benefits of discounted
remnant newspaper space advertisng, and where to get it. -Banner
ads, flash ads
which work and which don't -The power of offline
to online to offline (phone) marketing strategy |
| Turning
prospects into clients and customers -Why professionals
need a "let's talk" page on your site -How to structure
your "let's talk" page -Boosting conversions by testing
and tracking -How to structure a product sales page that raises conversion
rates -When and how to introduce offers in your ezine or blog
Creating your product funnel -How
to choose a topic that answers your audience's problem and needs, and is in alignment
with your services. -How to sort through a jumble of product ideas
and focus on the right one -How to repurpose content, so you can
easily create a product funnel with products at different price points
-How to lead clients and prospects from low-priced products to higher priced products
-How to choose the right formats for your products:written, audio, multimedia
-Branding and packaging your products so they are not only profitable,
but keep building your biggest asset - your brand Building
your virtual dream team -How to write a bid proposal
for your project -How to quickly evaluate bidders for your projects
-Assigning small tasks to appropriate online vendors. -When to
use a virtual assistant, when to use a freelancer from an outsourcing site
-The best outsourcing sites to use -The care and feeding of your
dream team | The
current fee for the master mentorship program is just $2800. That includes
- 14 one-hour telephone sessions
-Plus, a personalized online roadmap
for your success
-And assignments that will enable you to reach your
goal faster. -Plus my advice and recommendations -You also have email
access to send me questions ahead of each meeting.
Right now there are a few spaces available in the Master Mentorship Program.
Contact me for a 30 minute, no-charge, no-obligation, get-acquainted talk. We
can determine if this is a good fit for both of us. To contact me you
can: A) Write me at coach@yourmarketingroadmap.com
B) Call me at 888-650-9714 I look forward to talking with you.
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