Developing the outlines of your roadmap program.
Together, we determine the outline of your custom roadmap… What we want to cover… and the steps we need to take. A timeline is established. Next: develop an action plan, and divide projects into manageable pieces with mini deadlines to help you focus and get things done faster.

  Creating and developing your Authority Brand

-Determine exactly what your niche is
- If it is vague or not yet formed, we work on developing and refining your niche…..Clarify the position you can carve out in your niche; exactly what makes you, your service and product unique; develop branding statement and branding elements
-Learn how to build a reputation as an expert or authority in your niche…
-Develop Yyour Authority Branding statement

Refine your targeting and messaging
-Clarify who is your ideal target audience…what are their needs, wants, problems…
-Find out where your target audience can be reached...
-How to cost-effectively attract your target audience so they become qualified prospects

-Develop and refine your unique value proposition, elevator pitch, elevator sentence, and your compelling message to the target audience.
-Develop a tagline that stands out and fits your brand

 Establish a lead generation system
-How to conceive and develop your first lead generation piece - free sample…make sure it relates to your service.
-Choose the best format: ecourse, report; audio, etc….Start developing the lead generation piece.
-Craft powerful opt-in pages that can boost your opt-in rates

-Develop and set-up a strong autoresponder series
-Select the right relationship vehicle…ezine, text email, blog
-Develop selected relationship vehicle(ezine, newsletter, and/or blog) so that it can turn prospects into clients and customers

  Developing and refining an authority website
-I'll show you the secrets of the right kind of website - the kind that people buy from
-Website or blog site or both - which is better for your needs?
-Why the typical sales page on the Internet is absolutely the wrong thing for independent professionals.
-I'll take you through the elements of a successful sales page…

-Show you exactly how to set it up and develop powerful sales pages that fit YOUR goals and YOUR target audience…..The difference between a sales page for services and one for products.
-How to integrate testimonials on your site.
-I'll show you how to infuse your site with the credibility indicators that promote trust in your audience.
- Show you how to build an aura of "authority" on your site.

Traffic Tactics
Develop a plan for using the right traffic tactics for you. Examples:
-How to get the most out of article marketing.
-How to generate compelling article ideas
-Writing articles quickly and easily
-How to repurpose articles for reports, press releases, audio, multimedia, etc.

-How to repurpose ebooks, reports, etc., into multiple articles
-How to do article spinning so you avoid content duplication and get more bang out of each article.
-Misconceptions about article submission - how to do it the right way

The best and fastest ways to get the most out of search engine optimization
-The difference between internal and external optimization: which to farm out and which to do in-house
-4 simple steps to make the search engines take notice
The secret to optimizing for high traffic keywords

Guidance on the most powerful pay per click methods
-How to spend less on pay per click campaigns and get more qualified people to your site.
-How to juice up your pay per click ads
-How to use your landing pages to skyrocket the effectiveness of your pay per click campaigns
-How to take advantage of Google's content network to increase traffic at a reduced cost
-When and how to take advantage of all the benefits of a local pay per click campaign

-Testing and tracking campaigns
- How to use Google's conversion tracking
- How to make the most our of Google Analytics


-Highly effective offline to online strategies
-Postcards that pull
-When to use flyers or postcards

-Press releases and queries to trade and industry publications
-Preparing effective leave-behinds for seminars and speaking engagements
-Coordinating landing pages with offline traffic
-How and where to use classified ads to bring people to your site

-The benefits of discounted remnant newspaper space advertisng, and where to get it.
-Banner ads, flash ads…which work and which don't
-The power of offline to online to offline (phone) marketing strategy

Turning prospects into clients and customers
-Why professionals need a "let's talk" page on your site
-How to structure your "let's talk" page
-Boosting conversions by testing and tracking
-How to structure a product sales page that raises conversion rates
-When and how to introduce offers in your ezine or blog

Creating your product funnel
-How to choose a topic that answers your audience's problem and needs, and is in alignment with your services.
-How to sort through a jumble of product ideas and focus on the right one
-How to repurpose content, so you can easily create a product funnel with products at different price points

-How to lead clients and prospects from low-priced products to higher priced products
-How to choose the right formats for your products:written, audio, multimedia
-Branding and packaging your products so they are not only profitable, but keep building your biggest asset - your brand

Building your virtual dream team
-How to write a bid proposal for your project
-How to quickly evaluate bidders for your projects
-Assigning small tasks to appropriate online vendors.

-When to use a virtual assistant, when to use a freelancer from an outsourcing site
-The best outsourcing sites to use
-The care and feeding of your dream team