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"My time with Leon is going to make a hugely positive impact on my profits. He gave me ideas for my new website that pushed me out of my comfort zone. Then, even better, he offered suggestions and connections that will help me implement the ideas. So many marketers tell you WHAT to do, like get joint venture partners. Leon helped me see HOW to do it, and do it really well. To me, that makes his input a hundred times more valuable than anyone else's."

Sophronia Scott
Done for You Writing and Publishing Company

"I've worked with Leon for many years. He helped me build my successful businesses from the ground up. His ongoing marketing advice and campaigns were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."

Gordon Holmes, Founder,
Buyside magazine; the Gold Report;
Lookoutridge Winery"

"Leon thank you so much for your extremely focused coaching. I was really able to know what was and wasn't working with my website, and now I have prioritized action items that will really communicate my message effectively. Your ability to get to the meat of the problem, and the suggestions for improvement were perfect."

Asha Ramakrinshna
www.birthofyourlife.com

See more testimonials inside

 

"Testimonials/Case Studies/Clients

"...his input (is) a hundred times more valuable than anyone else's."

"My time with Leon is going to make a hugely positive impact on my 2008 profits. He gave me ideas for my new website that pushed me out of my comfort zone. Then, even better, he offered suggestions and connections that will help me implement the ideas. So many marketers tell you WHAT to do, like get joint venture partners. Leon helped me see HOW to do it, and do it really well. To me, that makes his input a hundred times more valuable than anyone else's."

   -Sophfronia Scott, Executive Editor
   The Done For You Writing & Publishing Company
   www.DoneForYouWriting.com

"If you run a business and want it to really grow, he's the person to go to."

"I've worked with Leon Altman for many years. He helped me build my successful financial magazines from the ground up. His marketing programs, sales letters and ideas were the foundation of their success. If you run a business and want it to really grow, he's the person to go to."

       - Gordon Holmes,
        
   Founder of The Gold Report, Buyside Magazine 

"Do yourself a favor, hire him today (unless of course, you're one of my competitors)."

"Leon's very first copywriting assignment with us beat our long-standing control piece by 3X right out the gate. His understanding of our target audience, insights on what makes great copy, and ability to turn around the project on-time have me coming back for more. Do yourself a favor, hire him today (unless of course, you're one of my competitors)."

Lee Campbell, Director of Products & Marketing
Business Financial Publishing
Growth Report, Rising Star Stocks, Top Stock Insights
www.bfpublishing.com

". . . my website visitors and signups increased virtually 100% overnight."

Leon showed me what was missing in my business in order to attract clients, and the right way to market. He identified a great opporutnity to market my company and my services. With that move my website visitors and signups increased virtually 100% overnight. I am very impressed with his knowledge, commitment and dedication to helping my company succeed.

   -Simone Mitjans
    www.puremothering.com

"... a great balance of imagination, technical literacy and communication skills."

I have beenvery impressed with Leon's writing on our projects. He has a great balance of imagination, technical literacy and communication skills. We got our projects done on time and on budget. I look forward to working with him again.

   - Nate Gilmore
     Marketing Director, Shipwire.com
     www.shipwire.com

"Your ability to get to the meat of the problem, and the suggestions for improvement were perfect."

"Leon thank you so much for your extremely focused coaching. I was really able to know what was and wasn't working with my website, and now I have prioritized action items that will really communicate my message effectively. Your ability to get to the meat of the problem, and the suggestions for improvement were perfect."

   -Asha Ramakrishna
    www.birthofyourlife.com

"If you want your next marketing project to succeed, call him."

"I've worked with Leon for over 15 years. He is one of the very best copywriters in the business. My ad agency has clients like Countrywide Financial, El Torito Restaurants, and the Los Angeles Angels baseball team, so I can't afford to use anyone less than a top pro. His copywriting skills as well as his marketing expertise in direct mail and on the Internet have helped our clients surpass their goals. In addition, his online PR campaign got us a front page interview in a top trade magazine.

 - Tony Garzio,
          Ad Agency president
           www.belacoso.com
         

"Leon's coaching really got my juices flowing..."

Leon's coaching really got my juices flowing and excited to work on my elevator speech. I had the chance to try it out at a big networking event and people asked me many questions curious about my coaching! His coaching reminded me of how critical it is that i focus on my expertise and let others with their talent help me in my business. Small business owners can't do it all! Thanks Leon!

   -Leslie A. Meyer-Miller
     www.passageinsights.com

"His ... overall marketing savvy (has) been indispensable."

"I've been in charge of marketing for a number of companies in my career. And I've called on Leon Altman's marketing skill for every one of them. His copywriting, originality and overall marketing savvy have been indispensable. Now, running a strategic branding company, I of course call on Leon because his copy and advice get results for my clients."

       - Whitney Vosburgh,
         CEO, Whitney& Co., a strategic branding firm;
         Former VP Marketing for quote.com
         www.consultwhitney.com

". . . He always seems to know how to bring in more online customers and close the sale. "

"I love working with Leon. He comes up with tons of terrific ideas and concepts. He always seems to know how to bring in more online customers and close the sale.".

      - Masoom Khan,
        Executive designer for theStreet.com

"He has the sharpest creative marketing mind I know."

"I've called on Leon Altman's marketing advice for over 14 years. His copywriting is just great, and he has one of the sharpest marketing minds I know.

       - Michael Kirner
               Former marketing director for MaceRich; and
               Frank Howard Allen Realtors

Case Studies:
The case studies encompass a number of activities. Many of them included a combination of consulting, copywriting, guidance, and coaching I provided clients.

Marketing for Jim Cramer
I created many campaigns as chief creative marketing consultant for The Street.com, headed by Jim Cramer. You may have seen Cramer's TV show Mad Money on CNBC). I also created campaigns for individual advisors on the site, each with his/her own consulting business.

Let me take you inside some of the successful campaigns I wrote. These case studies will show the step-by-step process of creation, the rationale and the creative work that was used. See screen shots of an online tutorial, flash ads, emails, sales pages and more.

Yes, let me see the case studies


   

Angels and Mexican Food
Working with Belacoso, an L.A. based ad agency, I developed an online cross promotion PR campaign for two of their clients - The Los Angeles Angels baseball team and El Torito Restaurants. It resulted in a front page interview and article in a leading trade magazine. According to agency president Tony Garzio, the high profile article was a direct result of the online campaign I created.
www.belacoso.com


 
Fastest Growing Financial Advisor Company
One of the reasons Ameriprise is growing so fast is its focus on baby boomers.
Ameriprise created a DVD informing boomers about key changes contained in the Pension Protection Act.

I created a campaign to generate leads using the DVD. Take a look at just one part of the campaign I wrote..
.

   
Beating the control by 300%
Created an email sales letter for Growth Report. The strategy entailed using a bonus report on China stocks as the hook to sign up for a trial subscription of the investment newsletter. Sing up included filling in credit card information. Accroding to the Marketing Director my sales letter beat the control by 300%. Take a look - click investment sales letter
   
Marketing Fruit
You don't have to be on TV to get on the Online Marketing Express. I've helped numerous small businesses. Like a scrappy business that markets an alternative to junk food in the workplace by delivering crates of fresh fruit to offices. One campaign I created targeted office managers, driving them to various landing pages with different offers via Google Ads, direct mail letters and postcards. www.thefruitguys.com
   
Shaking Up the Insurance Industry

Life settlement changes the game for life insurance. It’s a win-in for financial advisor and plicy holder. My The marketing pieces I wrote and supervised helped NAF funding, a leading company on life settlements, get the word out to policyholders and advisors.
The marketing pieces I wrote include direct mail, a training manual, a video for cable TV and the web, and a video segment for PBS

   
Marketing High-Ticket Online Advice
Gary B. Smith offers a very expensive, online financial advisory service. I created this lengthy online sales page knowing I had to offer strong reasons and compelling support to convince potential customers to give the service a try. I also created a series of provocative online ads to drive traffic to this web page. To see the page, click here (then click on bottom-right icon when it appears to enlarge)
   
The Making of a Cult
Here's part of a campaign I created for a growing cult winery in Sonoma. The campaign (emails leading to an online offer) tied together purchase of the wine with a non-profit wheelchair organization. The second part of the campaign drove sophisticated wine drinkers interested in cult wine to sign up for membership to the winery. And a new campaign is building an exclusive membership list to the winery. www.lookoutridge.com
   
Selling Condos Online
Being able to write high-converting sales sales pages tightly synchronized with diffeent pay-per-click campaigns is crucial to success. Here, I wrote the sales pages as well as created the pay-per-click campaign for a real estate ebook.This campaign sold a ton of ebooks when it was launched and continues to sell. To see one of the sales pages, click here.
Search Engine Optimization Services that Pay Big Dividends
SEO is a big stew, with a range of ingredients: There's on-page optimization, including choosing the right keywords, smart use of meta tags, and effective internal link structure. Then there important off-page factors, such gathering relevant, one-way quality links. The trick, if you can call it a trick, is using and mixing on and off page elements together in just the right way..

That’s what I did here for the website www.Smallcaprecap.com. I blended it all together so that the site ranked #1 on msn and reached the top 10 in google for the highly desirable keyword phrase - "smallcap stocks."
   
Optimum Opt-Ins
Getting people to opt-in may be the most important step in creating customer relationships online. By creating a demand to read an article, I quadrupled the previous conversion rate, resulting in thousands of new opt-in leads for this investment newsletter.
To see opt-in page, click here

I have worked with large companies and brands, as well as with many small businesses and entrepreneurs. Here are some of the well-known companies I have worked with:

IBM
Apple Computer
Time Magazine
People Magazine
Discover Magazine
Johnson&Johnson Dental Floss
Johnson&Johnson Act Rinse
Plavix
Ambien CR
Novartis
Pfizer
Autodesk software
Ascential software
Jell-O Pudding
Pizza Hut
Sizzler Steakhouse
Proctor&Gamble
Coldwell Banker
theStreet.com
quote.com
alibris.com
shipwire.com
ishares.com
healthybp.com
Merrill Lynch
Quick&Reilly
Barclays Global Investors
Citibank
Times Mirror Magazines
Weiss Peck & Greer Private Equity
Buyside Magazine
Research Magazine
Kentucky Fried Chicken
NAF Funding


 

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